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Department of Mass Communication

Department of Mass Communication

Mass Communication Curriculum


The main objectives of the Department of Mass Communication are to 1) provide a broad understanding of the role of communication and mass media in society; 2) provide an understanding of the role and responsibilities of a journalist in society; 3) prepare students for careers in broadcasting, business journalism, film studies, newspaper journalism, public relations,  sports journalism, and visual journalism; 4) offer services to the community through workshops and seminars; 5) provide an intellectual climate for students to think critically about issues related to mass media, and 6) provide students with the academic foundation to pursue graduate education.
 
The Bachelor of Arts degree in Mass Communication is offered for students who complete the specified course requirements of the Department of Mass Communication and the College of Professional Studies.

Students must complete 40 credit hours in mass communication (Core 25 hours, and 15 hours from an area of concentration in the first four concentrations). Business Journalism requires completion a core of

16 semester hours, 21 hours from the concentration, and three credits from the electives. Sports Journalism requires completion of a core of 16 credit hours, 21 hours from the concentration, and three credit hours from the electives.

Admission Requirements: Must have a minimum 2.00 cumulative GPA and C or better grade in English 101, English 102, and MC 100.  A diagnostic English Language Skills Test will be administered.

Minor in Mass Communication.

Students must complete a minimum of 9 semester hours in mass communication—MC 100, MC 225, and MC 295, and 12 hours from any one area of concentration for a total of 21 hours.

In an effort to help students improve their writing skills, beginning fall semester 2008, students enrolled in any writing class, irrespective of their area of concentration, will be required to publish at least two articles in The Gramblinite newspaper during the semester of enrollment in the writing class.

CURRICULUM IN MASS COMMUNICATION

FRESHMAN YEAR   JUNIOR YEAR
Class Number/Title Cr. Hours   Class Number/Title Cr. Hours
BIOL 103- Principles of Biology 3   PSY 200- General Psychology 3
BIOL 104- Principles of Biology 3   ENG 200-World Literature 3
FYE 101- First Year Experience 1   SOC 201 – Introduction to Sociology 3
FYE 102- First Year Experience 1   PS 201- American National Government 3
ENG 101- Freshman Composition 3   ENG 213 Advanced Composition 3
ENG 102 - Freshman Composition 3   ENG 310 Advanced Grammar 3
FOREIGN - LANGUAGE 3   General Education Elective 3
SOC 101 – Introduction to Social Science 3   MC 303 Communication Graphics 3
HIST 101- History of Western Civilization 3   MC 324 Newspaper Practicum 1
HIST 104- Modern World History 3   MC 333 Principles of Public Relations 3
MATH 147-Pre-Calculus I 3   Total 28
MATH 148- Pre-Calculus II 3      
Total 32   SENIOR YEAR
      Class Number/Title Cr. Hours
SOPHOMORE YEAR   ECON 201 Macroeconomics 3
Class Number/Title Cr. Hours   MC 335 Online Writing & Design 3
SCI 105 Physical Science Survey I 3   MC 336  Media Ethics and Responsibility 3
ART 210- Intro. to Fine and Performing Arts 3   MC 409  Communication Research Methods 3
FOREIGN LANGUAGE 3   MC 444 Communication Law 3
THEA 212 Fundamentals of Public Speaking 3   A minimum of 15 credits from selected area of
concentration in Mass Communication
15
GET 300- Rising Junior Exam 0    
General Education Electives 12   Total 30
MC 100 Introduction to Mass Communication 3      
MC 225- Mass Media Writing & Editing 3   TOTAL 120
Total 30      

Areas of concentration in Mass Communication:

CORE (25 hrs.)   ELECTIVES (3 hrs.) from the following:
Course No. Cr. Hours Course Title   MC 240 Broadcast Writing
MC 100 3 Intro to Mass Communication   MC 245 Communication & Culture
MC 225 3 Mass Media Writing and Editing   MC 360 Advertising Creative Strategy
MC 303 3 Communication Graphics   *MC 415 Broadcast Audiences and Research
MC 324 1 Newspaper Practicum   MC 446 Public Relations Writing
MC 333 3 Prin. of Public Relations   MC 470 Broadcast Management
MC 335 3 Online Writing and Design        
MC 336 3 Media Ethics and Responsibility   CONCENTRATION VI:  Sports Journalism
MC 409 3 Communication Research Methods   CORE COURSES (16 hrs.)
MC 444 3 Communication Law   MC 100 Introduction to Mass Communication
        MC 225 Mass Media Writing and Editing
CONCENTRATION I:  Journalism  (15 hrs.)   MC 324 Newspaper Practicum
MC 295 3 Copyediting   MC 335 Online Writing and Design
MC 308 3 Internship   MC 409 Communication Research Methods
MC 310 3 Specialized Reporting   MC 444 Communication Law
MC 355 3 Feature Writing        
MC 455 3 Editorial Writing   CONCENTRATION (21 hrs.)
        MC 101 Introduction to Sports Journalism
CONCENTRATION II:  Public Relations  (15 hrs.)   MC 320 Sports Writing
MC 340 3 Advanced Public Relations   KNES 201 Foundations of Kinesiology and Sports
MC 446 3 Public Relations Writing   KNES  221 Psy/Soc. Foundations of Sports
MC 448 3 Public Relations Management   KNES  222 Recreation and Intramural Sports
MC 460 3 Public Relations Campaigns   KNES 313 Measurement and Evaluation
MC 308 3 Internship   KNES 319 Motor Behavior
             
CONCENTRATION III:  Visual Journalism (15 hrs.)   ELECTIVES (3 hrs.)
MC 250 3 Basic Photography   MC 355 Feature Writing
MC 350 3 Photojournalism   MC 360 Advertising Creative Strategy
MC 304 3 Desktop Publishing   MC 450 Commercial Photography
MC 404 3 Publications Design   KNES 401 Organization and Administration of Sports
MC 464 3 Information Graphics      
        CONCENTRATION VII: Multimedia Journalism  (46 hrs)
CONCENTRATION IV:  Broadcasting (15 hrs.)   CORE COURSES (25 hrs.)
MC 240 3 Broadcast News writing   Course No. Cr. Hours Course Title
MC 260 3 Audio Production (Includes lab)   MC 103 3 Introduction to Multimedia Journalism
MC 330 3 Single Camera Video (Includes lab)   MC 226 3 Newswriting and Editing
MC 331  3 Digital Video Editing (Includes lab)   MC 230 3 Social & Mobile Media
MC 445 3 Television Production   MC 303 3 Communication Graphics
        MC 310 3 Specialized Reporting
Broadcast Electives   MC 335 3 Web Writing and Development
MC 308 3 Internship   MC 409 3 Communication Research Methods
MC 365 3 Broadcast Programming   MC 444 3 Communication Law
MC 370 3 Broadcast News & Performance   MC 471 1 Senior Project
MC 445 3 Television Production        
MC 470 3 Broadcast Management   Cognate (Choose Any Five Courses for 15 Credit Hours)
MC 471 3 Senior Project   MC 250 3 Basic Photography
MC 495 3 Broadcast Practicum   MC 260 3 Audio Production
        MC 304 3 Desktop Design
PROGRAM ELECTIVES   MC 330 3 Single Camera Video
MC 245 3 Communication and Culture   MC 331 3 Digital Video Editing
MC 308 3 Internship   MC 355 3 Feature Writing
MC 315 3 Writing/Style for the Mass Media   MC 435 3 Web Media Practicum
MC 320 3 Sports Writing        
MC 339 3 Principles of Advertising  

Electives (Choose Any Two Courses 6 Credit Hours)

MC 360 3 Advertising Creative Strategy   MC 240 3 Broadcast Newswriting
MC 410 3 Blacks and the Media   MC 308 3 Internship
MC 415 3 Broadcast Audiences & Research   MC 350 3 Photojournalism
MC 450 3 Commercial Photography   MC 295 3 Copyediting
        MC 404 3 Publications Design
CONCENTRATION V: Business Journalism   MC 450 3 Commercial Photography
CORE COURSES (16 hrs.)   MC 464 3 Information Graphics
Course No. Cr. Hours Course Title        
MC 225 3 Mass Media Writing & Editing        
MC 324 1 Newspaper Practicum        
MC 339 3 Principles of Advertising        
MC 336 3 Media Ethics and Responsibility        
MC 444 3 Communication Law        
GB 150 3 Fundamentals of Business        
             
CONCENTRATION    (21 hrs.)        
MC 270 Reporting Quantitative Information        
MC 355 Feature Writing        
ACCT 201 Financial Accounting Principles        
MAN  301 Management Principles and Policies        
FIN   301 Business Finance        
MKT 301 Principles of Marketing        
MKT 312 Consumer Behavior        

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