Mass Communication Curriculum


The main objectives of the Department of Mass Communication are to 1) provide a broad understanding of the role of communication and mass media in society; 2) provide an understanding of the role and responsibilities of a journalist in society; 3) prepare students for careers in broadcasting, business journalism, film studies, newspaper journalism, public relations,  sports journalism, and visual journalism; 4) offer services to the community through workshops and seminars; 5) provide an intellectual climate for students to think critically about issues related to mass media, and 6) provide students with the academic foundation to pursue graduate education.
 
The Bachelor of Arts degree in Mass Communication is offered for students who complete the specified course requirements of the Department of Mass Communication and the College of Professional Studies.

Students must complete 40 credit hours in mass communication (Core 25 hours, and 15 hours from an area of concentration in the first four concentrations). Business Journalism requires completion a core of

16 semester hours, 21 hours from the concentration, and three credits from the electives. Sports Journalism requires completion of a core of 16 credit hours, 21 hours from the concentration, and three credit hours from the electives.

Admission Requirements: Must have a minimum 2.00 cumulative GPA and C or better grade in English 101, English 102, and MC 100.  A diagnostic English Language Skills Test will be administered.

Minor in Mass Communication.

Students must complete a minimum of 9 semester hours in mass communication—MC 100, MC 225, and MC 295, and 12 hours from any one area of concentration for a total of 21 hours.

In an effort to help students improve their writing skills, beginning fall semester 2008, students enrolled in any writing class, irrespective of their area of concentration, will be required to publish at least two articles in The Gramblinite newspaper during the semester of enrollment in the writing class.

CURRICULUM IN MASS COMMUNICATION

FRESHMAN YEAR   JUNIOR YEAR
Class Number/Title Cr. Hours   Class Number/Title Cr. Hours
BIOL 103- Principles of Biology 3   PSY 200- General Psychology 3
BIOL 104- Principles of Biology 3   ENG 200-World Literature 3
FYE 101- First Year Experience 1   SOC 201 – Introduction to Sociology 3
FYE 102- First Year Experience 1   PS 201- American National Government 3
ENG 101- Freshman Composition 3   ENG 213 Advanced Composition 3
ENG 102 - Freshman Composition 3   ENG 310 Advanced Grammar 3
FOREIGN - LANGUAGE 3   General Education Elective 3
SOC 101 – Introduction to Social Science 3   MC 303 Communication Graphics 3
HIST 101- History of Western Civilization 3   MC 324 Newspaper Practicum 1
HIST 104- Modern World History 3   MC 333 Principles of Public Relations 3
MATH 147-Pre-Calculus I 3   Total 28
MATH 148- Pre-Calculus II 3      
Total 32   SENIOR YEAR
      Class Number/Title Cr. Hours
SOPHOMORE YEAR   ECON 201 Macroeconomics 3
Class Number/Title Cr. Hours   MC 335 Online Writing & Design 3
SCI 105 Physical Science Survey I 3   MC 336  Media Ethics and Responsibility 3
ART 210- Intro. to Fine and Performing Arts 3   MC 409  Communication Research Methods 3
FOREIGN LANGUAGE 3   MC 444 Communication Law 3
THEA 212 Fundamentals of Public Speaking 3   A minimum of 15 credits from selected area of
concentration in Mass Communication
15
GET 300- Rising Junior Exam 0    
General Education Electives 12   Total 30
MC 100 Introduction to Mass Communication 3      
MC 225- Mass Media Writing & Editing 3   TOTAL 120
Total 30      

Areas of concentration in Mass Communication:

CORE (25 hrs.)   CONCENTRATION V: Business Journalism
Course No. Cr. Hours Course Title   CORE COURSES (16 hrs.)
MC 100 3 Intro to Mass Communication   Course No. Cr. Hours Course Title
MC 225 3 Mass Media Writing and Editing   MC 225 3 Mass Media Writing & Editing
MC 303 3 Communication Graphics   MC 324 1 Newspaper Practicum
MC 324 1 Newspaper Practicum   MC 339 3 Principles of Advertising
MC 333 3 Prin. of Public Relations   MC 336 3 Media Ethics and Responsibility
MC 335 3 Online Writing and Design   MC 444 3 Communication Law
MC 336 3 Media Ethics and Responsibility   GB 150 3 Fundamentals of Business
MC 409 3 Communication Research Methods        
MC 444 3 Communication Law   CONCENTRATION    (21 hrs.)
        MC 270 Reporting Quantitative Information
CONCENTRATION I:  Journalism  (15 hrs.)   MC 355 Feature Writing
MC 295 3 Copyediting   ACCT 201 Financial Accounting Principles
MC 308 3 Internship   MAN  301 Management Principles and Policies
MC 310 3 Specialized Reporting   FIN   301 Business Finance
MC 355 3 Feature Writing   MKT 301 Principles of Marketing
MC 455 3 Editorial Writing   MKT 312 Consumer Behavior
             
CONCENTRATION II:  Public Relations  (15 hrs.)   ELECTIVES (3 hrs.) from the following:
MC 340 3 Advanced Public Relations   MC 240 Broadcast Writing
MC 446 3 Public Relations Writing   MC 245 Communication & Culture
MC 448 3 Public Relations Management   MC 360 Advertising Creative Strategy
MC 460 3 Public Relations Campaigns   *MC 415 Broadcast Audiences and Research
MC 308 3 Internship   MC 446 Public Relations Writing
        MC 470 Broadcast Management
CONCENTRATION III:  Visual Journalism (15 hrs.)        
MC 250 3 Basic Photography   CONCENTRATION VI:  Sports Journalism
MC 350 3 Photojournalism   CORE COURSES (16 hrs.)
MC 304 3 Desktop Publishing   MC 100 Introduction to Mass Communication
MC 404 3 Publications Design   MC 225 Mass Media Writing and Editing
MC 464 3 Information Graphics   MC 324 Newspaper Practicum
        MC 335 Online Writing and Design
CONCENTRATION IV:  Broadcasting (15 hrs.)   MC 409 Communication Research Methods
MC 240 3 Broadcast News writing   MC 444 Communication Law
MC 260 3 Audio Production (Includes lab)        
MC 330 3 Single Camera Video (Includes lab)   CONCENTRATION (21 hrs.)
MC 331  3 Digital Video Editing (Includes lab)   MC 101 Introduction to Sports Journalism
MC 445 3 Television Production   MC 320 Sports Writing
        KNES 201 Foundations of Kinesiology and Sports
Broadcast Electives   KNES  221 Psy/Soc. Foundations of Sports
MC 308 3 Internship   KNES  222 Recreation and Intramural Sports
MC 365 3 Broadcast Programming   KNES 313 Measurement and Evaluation
MC 370 3 Broadcast News & Performance   KNES 319 Motor Behavior
MC 445 3 Television Production        
MC 470 3 Broadcast Management   ELECTIVES (3 hrs.)
MC 471 3 Senior Project   MC 355 Feature Writing
MC 495 3 Broadcast Practicum   MC 360 Advertising Creative Strategy
        MC 450 Commercial Photography
PROGRAM ELECTIVES   KNES 401 Organization and Administration of Sports
MC 245 3 Communication and Culture        
MC 308 3 Internship        
MC 315 3 Writing/Style for the Mass Media        
MC 320 3 Sports Writing        
MC 339 3 Principles of Advertising        
MC 360 3 Advertising Creative Strategy        
MC 410 3 Blacks and the Media        
MC 415 3 Broadcast Audiences & Research        
MC 450 3 Commercial Photography        

Click here for PDF