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Curriculum
The core courses and areas of concentration in Mass Communication:

CORE (15 hrs.)

Course No.      Cr. Hours      Course Title
MC 100         3         Introduction to Mass Communication
MC 225           3         Mass Media Writing and Editing
MC 335           3         Online Writing and Design
MC 345           3         Mass Media and Society
MC 465           3         Communication Law and Ethics
 
CONCENTRATION I: News-Editorial (21 hrs.)
Course No.      Cr. Hours      Course Title
MC 299         3         Newswriting and Editing
MC 303           3         Communication Graphics
MC 310           3         Specialized Reporting
MC 325           3         Newspaper Practicum
MC 355           3         Feature Writing
MC 455           3         Editorial Writing
Three hours from MC 250, MC 308, MC 315,MC 320, MC 350, MC 404, or MC 410
 
CONCENTRATION II: Public Relations (21 hrs.)
Course No.      Cr. Hours      Course Title
MC 333           3         Principles of Public Relations
MC 409           3         Communication Research Methods
MC 433           3         Public Relations Writing/Cases
MC 460           3         Public Relations Campaigns
MC 308           3         Internship
Six hours from MC 299, MC 303, MC 339, MC 355, MC 360, or MC 404
 
CONCENTRATION III: Visual Communication (21 hrs.)
Course No.      Cr. Hours      Course Title
MC 250           3         Basic Photography
MC 303           3         Communication Graphics
MC 350           3         Photojournalism
MC 404           3         Publications Design
MC 454           3         Desktop Publishing
MC 464           3         Information Graphics
Three hours from MC 450 or MC 308
 
CONCENTRATION IV: Broadcasting (21 hrs.)
 
     CORE: (9 hrs)
Course No.      Cr. Hours      Course Title
MC 200           3         Introduction to Broadcasting
MC 210           3         Writing for Radio and Television
MC 235           3         Introduction to Broadcast Production (includes one credit  hour of laboratory work)
 
 Electives-Broadcasting (four courses - 12 hours)
MC 240         3         Broadcast Performance (includes one credit hour of laboratory work)
MC 260           3         Radio Production (includes one credit hour of laboratory work)
MC 330           3         Single Camera Video (includes one credit hour of laboratory work)
MC 365           3         Broadcast Programming
MC 370           3         Broadcast Reporting and News (includes one credit hour of laboratory work)
MC 415           3         Broadcast Audiences and Research 
MC 440           3         Broadcast News (includes one credit hour of laboratory work)
MC 445           3         Television Production (includes one credit hour of laboratory work)
MC 470           3         Broadcast Sales and Promotion 
MC 475           3         Broadcast Management
 
Note: Broadcast News Track: MC 240, MC 330, MC 370 and MC 440 (12 hours plus CORE of 9 hours)
          Broadcast Production Track: MC 260, MC 330, MC 445 and MC 308 (Internship)
                                                          (12 hours plus CORE of 9 hours) 
          Broadcast Sales and Management Track: MC 365, MC 415, MC 470 and MC 475 
                                                                             (12 hours plus CORE of 9 hours) 
 
ELECTIVES
Course No.      Cr. Hours      Course Title
MC 245           3         Communication and Culture
MC 308           3         Internship
MC 315           3         Writing and Style for the Mass Media
MC 320           3         Sports Writing
MC 339           3         Principles of Advertising
MC 360           3         Advertising Creative Strategy
MC 410           3         Blacks and the Media
MC 450         3         Commercial Photography
 
 
CURRICULUM FOR THE MASTER OF ARTS DEGREE IN MASS COMMUNICATION WITH EMPHASIS ON CROSS-CULTURAL COMMUNICATION
 
     CORE: (21 hrs.)
Course No.      Cr. Hours      Course Title
MC 505         3         Theories of Mass Communication
MC 510         3         Research Methods in Communication
MC 515           3         Cross-Cultural Communication
MC 525           3         Media Responsibility and Ethics
HUM 505       3         Perspectives in Intercultural Communication
HUM 507        3         Proseminar in Writing
MC 530         3         Master’s Project or Thesis
 
     Six to nine hours from the following electives:
Course No.      Cr. Hours      Course Title
MC 520           3         History of Minority and Ethnic Media
MC 558           3         Principles of Corporate Communication
MC 562           3         Media, Public Opinion and Culture
MC 588         3         Advertising in the Media
MC 590           3         Comparative Communication Systems
MC 592           3         Issues in Public Relations
MC 594           3         Professional Practicum
MC 596           3         Applied Research*
MC 598           3         Special Topics
     Select one statistics course from the following:
Course No.      Cr. Hours      Course Title
SS 506          3         Research and Statistical Methods for the Behavioral and Social Sciences
PA 503          3         Statistics in Public Sector
SPA 510        3         Statistics in Sports Administration
STAT 405        3         Introduction to Statistics
ED 573          3         Educational Statistics
GB 503          3         Business Statistics
 
     * Required of students who choose the thesis option.
Six to nine hours from an area of career choice (as communication personnel).

Students have the option to tailor their programs to suit their career goals in communication by selecting a set of courses from that particular discipline. They include: business/corporate communication, government/non-profit organizations, health communication, communication personnel in the criminal justice system, or sports information/communication.

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