December 15, 2011

Thanksgiving Weekend was Busy in New Orleans

Reports for Attendance for the 38th Annual State Farm Bayou Classic Show Increase

NEW ORLEANS –This year’s 38th Annual State Farm Bayou Classic brought several new events to New Orleans and thousands of visitors to the city.

The Bayou Classic is the annual extravaganza bringing the fans and alumni of Southern University and Grambling State University to New Orleans each November for a celebration of football, family and the traditions and pageantry surrounding Historically Black Colleges and Universities. With an estimated economic impact of $30 million, the Bayou Classic is an important event for the City of New Orleans.

The official count for ticket sales to this year’s State Farm Bayou Classic, as calculated by Ticketmaster with the addition of credentials, is:

Battle of the Bands and Greek Show: 23,280
State Farm Bayou Classic: 44,015

Battle of the Bands saw an increase of attendance of some 1,375 and the State Farm Bayou Classic saw an increase in attendance of some 2,500 from the previous year.

“It is exciting to see the increase in attendance in both events this year,” said Dottie Belletto, President and CEO of New Orleans Convention Company, Inc. (NOCCI), the management firm of the State Farm Bayou Classic. “Our relationship with the Bayou Classic began in March 2011 and it is a testament to the hard work and dedication of both schools to make Bayou Classic a family event that provides something for alumni, visitors and the citizens of New Orleans.”

A number of new events were added to this year’s Bayou Classic, including the Bayou Classic Thanksgiving Day Parade, Bayou Classic Golf Tournament at Joe Bartholomew Golf Course in Pontchartrain Park, the Seagram’s My Bayou Classic House Party and an Inspirational Gospel Brunch.

Reports from the New Orleans Convention & Visitors Bureau show that hotel occupancy for Friday night was 93 percent and Saturday was 92 percent. It is projected that Bayou Classic brings 200,000+ visitors to the city annually.

“The Bayou Classic has always been about football as well as the festive meeting of rival teams, bands and fraternities and sororities in competition for bragging rights until the next year,” added Belletto. “Our efforts to broaden the events and festivities for Bayou Classic are making an impact as we see more visitors and more attendees.”

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Jeffrey D. Ory, ABC, APR, il Stratega Marketing & Communication
(504) 458-5866;
Debra Johnson


December 5, 2011

Vandals Strike Grambling State University Campus

Grambling, La – Over the weekend vandals defaced 16 structures on Grambling State University’s campus leaving graffiti on the outside structure of the buildings.

Students who noticed the graffiti contacted university officials to make them aware of the damage that was done. These students along with their classmates began to assist campus personnel in removing the graffiti around campus. Interim Campus Police Chief Freddie Peterson said, “This incident is under investigation. There is zero tolerance for such an act on campus and those who are responsible will be fully prosecuted as well as anyone protecting the identity of the violators. Security has been heightened until further notice.”

Grambling State University is offering a reward of $500 to the person who provides information leading to an arrest and conviction in this matter. If anyone has information regarding this incident, they may contact Chief Peterson at 318-274-2222. Your identity will be kept confidential.

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Media Contact:
Debra Johnson


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