C-SPAN BUS VISITS GSU ON HBCU CAMPUS TOUR

More than 200 experience multimedia vehicle during national tour stop in Grambling

By YA’LISHA GATEWOOD
GSU Media Bureau

Over 200 students toured a $1.2 million virtual media bus during a stop in Grambling recently. The students learned how C-Span shares its cable-television coverage during the final week of a C-SPAN HBCU tour at Grambling State University.

GSU students listen during a recent C-SPAN bus visit on campus during the HBCU Campus Tour

GSU students listen during a recent C-SPAN bus visit on campus during the HBCU Campus Tour.

“I have never experienced a bus like that before. I knew it was a cable company and I liked the fact that a spokesperson for the company explained to me what the company was about,” said Tevyn Wade, a mass communication major.

Wade and other students looked around the large bus, interacting with touch screens and learning about the network’s video media library and its 220,000 hours of programming dating back to 1987. Several GSU faculty members and some Grambling community members also took the tour.

“College students are perfect for the tour because they’re our next leaders, congressmen and presidents. We want people to make informed decisions,” said La’Shawna Saint-Preux, a marketing representative for C-SPAN.

Saint-Preux said C-SPAN is a public affairs network that extensively covers the U.S. Congress, the president, the White House and the executive branch of the federal government with uninterrupted start-to-finish broadcasts. Unlike traditional television networks, C-Span provides viewers with gavel-to-gavel coverage of briefings and meetings as well as news conference. She said the network includes Book TV and American History TV shows on weekends.

“C-SPAN is a non-profit organization which is not funded through the government, taxes or a political party. It is paid for through your cable bill. Every month six cents out of your cable bill is how C-SPAN is funded,” said Saint-Preux.

In the Association of Cable Communicators’ multicultural public relations category, C-SPAN won a Beacon Award for its HBCU tour in 2015. ACC’s Beacon Award honors excellence in cable communications and public affairs. Grambling State University hosted the C-SPAN bus tour in front of the Favrot Student Union building for a couple of hours on March 2. Commonly referred to as C-SPAN, the company has been known more formally as the Cable Satellite Public Affairs Network.

During the tour, students tried their hand at interactive displays, asked questions, learned more about a variety of social media platforms and discussed the value of branding. GSU mass communication department head Robbie Morganfield encouraged the students to visit the C-SPAN bus to be exposed to shifting priorities in the global communications field and to learn more about a company with internship and job opportunities.

Some students did one-minute interviews about what they want to see happen during President Trump’s early days in office, and C-SPAN bus representatives posted the interviews on Twitter, tagging the students to make their comments heard nationwide with the hashtag #CSPANbus.

Wade, 19, who visited as a member of the GSU National Association of Black Journalists chapter, said the experience was a good one.

“I’m glad now being a new member of NABJ opened my eyes to this experience, before I arrived at GSU I didn’t know anything about the mass- communication department,” he said.

GSU C-Span Bus Tour

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