Limited-edition “Jack Goes Back to College” capsule features a product range across 28 collegiate universities available via shop.travisscott.com, campus bookstores, and other select locations
April 3, 2024 – Cactus Jack, the official brand of multi-platinum, diamond-certified recording artist and style icon Travis Scott, has teamed up with digital sports platform Fanatics, leading sports retailer Lids, and Mitchell & Ness to announce a groundbreaking, first-of-its-kind collegiate-inspired apparel collection.
The “Jack Goes Back to College” collection brings together collegiate pride and streetwear style, offering a unique selection of headwear and apparel for students across the nation. The Grambling State apparel collection will be available in the Barnes and Noble Bookstore on campus and at
Starting on April 4, the limited-edition apparel collection will be available for purchase via shop.travisscott.com, select Lids locations, and campus bookstores operated by Barnes & Noble College at the participating universities, as well as Fanatics.com.
The debut collection, designed and produced by Cactus Jack, features Grambling State University and 27 other universities. The diverse assortment includes:
Headwear: Mitchell & Ness snapback hats reimagined with a Cactus Jack twist and university branding.
Clothing: T-shirts, crewnecks, hoodies, shorts, sweatpants, and backpacks, providing a complete head-to-toe look.
The “Jack Goes Back to College” collection offers a range of accessible price points, catering to students and fans alike. Retail prices start at $68 and go up to $160.
Media Contacts
Lids
Chris Bartels
Lids@berkcommunications.com
Travis Scott / Cactus Jack
Alexandra Baker
Alexandra@Highrisepr.com
Jamie Sward
Jamie@highrisepr.com
Fanatics / Mitchell & Ness
Brandon Williams
brawilliams@fanatics.com
About Cactus Jack Records
Cactus Jack Records, founded by the multi-talented artist and visionary, Travis Scott, stands as a pioneering force in the ever-evolving landscape of the music industry. Established with a commitment to innovation, authenticity, and artistic freedom, Cactus Jack Records has rapidly become a powerhouse in the realm of music, merchandising, marketing, and creative collaborations.
About Lids
Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the North America, Europe and Australia through over 2,000 retail locations. Indianapolis-based Lids Sports Group carries officially licensed and branded gear aimed at empowering customers to represent their unique and individual style, team, passion and fun. Lids Sports Group operates stores under the Lids, Locker Room by Lids, Fanzz, Yankees Clubhouse Shops, Dodgers Clubhouse, Cardinals Clubhouse, and numerous other nameplates. Lids also has locations within select Macy’s department stores nationwide. To find a retail location near you visit blog.lids.com or join the #LidsLoyal on Instagram (@lids), Facebook (@lids), Twitter (@lids), or LinkedIn.
About Fanatics
Fanatics is building a leading global digital sports platform. The company ignites the passions of global sports fans and maximizes the presence and reach for hundreds of sports partners globally by offering innovative products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans, a global partner network with over 900 sports properties, including major national and international professional sports leagues, teams, players associations, athletes, celebrities, colleges, and college conferences.
About Mitchell & Ness
Founded in Philadelphia in 1904 as a sporting goods company, Mitchell & Ness is the premier worldwide purveyor of nostalgic sportswear. The iconic brand was acquired in 2022 by global digital sports platform, Fanatics and a strategic ownership group comprised of some of the biggest names in sports, entertainment, and business. Mitchell & Ness continues to expand its legacy in the premium sportswear, streetwear, and headwear categories with strategic lifestyle brand collaborations and dynamic licensing relationships with preeminent sports properties – including the NBA, MLB, NFL, NHL, MLS, and many leading colleges and universities.
About Grambling State University
Combining the academic strengths of a major university with the benefits of a small college, Grambling State University fosters an environment where students develop into trailblazers, thought leaders, and innovators of the next generation. As one of the country’s top producers of African American graduates in Computer Information Science, the university takes pride in preparing graduates who are unafraid to forge new paths and exceed boundaries. Founded in 1901 in Grambling, Louisiana, the historically black university offers 46 undergraduate and graduate academic programs on its historic 590-acre campus. Home to world-class athletics, an internationally renowned marching band, and vibrant student life, our student-focused philosophy is central to what we do and exemplified in our culture statement: Where Everybody is Somebody. For more information, visit www.gram.edu