The use of social media is increasingly common for university departments, students, and employees. These communication tools have the potential to create a significant impact on organizational and professional reputations. Grambling State University has developed policies to properly portray, promote and protect the institution. The following policies also provide guidelines on how to protect personal and professional reputations while using social media. This policy requires that:
This policy will apply only to social media accounts created for the express purpose of officially representing the University groups, departments, programs, entities, etc., and will not apply to private social media accounts or fan pages. University employees acting in an individual capacity should exercise caution to communicate clearly that they are not acting in a representative capacity, or expressing the views of the University.
Social media is a media designed to be disseminated through social interaction using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform how people communicate with one another and receive news, information and entertainment. Social media had transformed people from content consumers to content producers. Types of social media networks include networks like Facebook, Twitter, Google+, Instagram, and YouTube but also include blogs and podcasts.
These are accounts or profiles created in social media outlets such as Facebook, Twitter, Google+, Instagram, YouTube, and Flickr.
Should a Grambling State University employee administrator of an account leave the
University for any reason or no longer wishes to be an account administrator, it is
the academic or administrative department's responsibility to designate another Grambling
State University employee to be an account administrator and remove the former employee's
administrative permissions to the account.
Grambling State University employees identified as administrators of accounts are responsible for managing and monitoring content of their social media accounts. Administrators are responsible for removal of content that may violate any university conduct policies.
Because some pages may allow the immediate posting of comments and images, all Grambling
State University social media pages should include the following statement:
"The statements and images posted on this social media page do not necessarily reflect the total views of Grambling State University, its constituents, partners or donors."
"While I am an employee at Grambling State University, comments made on this account are my own and not that of the University."
University departments and individual employees are not authorized to enter into advertising agreements with social media sites. Any Grambling State University unit wishing to purchase advertising services from social media sites, or from any type of publication, must follow all applicable rules and policies governing both the public relations consideration and the procurement and contracting considerations related to such services.
Because most, if not all, social media sites will require a "clickwrap" agreement (online contract that can be accepted by clicking "Yes" or "I accept"), university employees generally do not have the authority to place advertising without administrative approvals. Requests for approvals should be directed to the Office of Communications, Public Relations and Marketing. Agreements may also require and approval by the purchasing department.
Fans and/or booster clubs must obtain written permission from the Office of University Communications to use Grambling State University and its verbiage, logos, or likeness of the institution's places, people, or academic programs. Failure to do so will result in the account being reported for fraudulent representation.
If you have any questions, please contact: