Department of Management and Marketing
Faculty
Department Head: Dr. Donald S. White
Professors: Dr. Tsegai Emmanuel and Dr. Semere Haile
Associate Professor: Dr. Rickey Warner and Dr. Augustine Dzathor
Assistant Professors: Dr. Donald S. White, and Dr. Sharon D. White Johnson
Instructors: Ms. Andrea Dixon and Dr. Kristen Pleasant
Lecturer: Dr. Nathaniel McDougle
Overview
The undergraduate program in Marketing prepares students adequately for entry level
positions in marketing and for graduate school. The program aims to equip students
with knowledge, skills, and abilities to be resourceful, and be able to adapt and
function efficiently and effectively in a modern competitive marketing environment.
Students are groomed to think critically, be ethically conscious, innovative and to
fit into a global and diversified work environment.
The Marketing program requires 34 semester hours of specialty courses, plus 45 hours
of College of Business requirements, and 41 hours of general education requirements
to be completed. Overall, a student requires 120 credit hours to graduate. A student
may double-major in Marketing and Management or obtain a minor in Marketing upon completing
21 credit hours of approved marketing classes.
Marketing Curriculum Plan
Freshman Year
|
First Year Experience 101 & 102
|
2
|
|
General Business 150
|
3
|
|
Biology 103 & 104
|
6
|
|
Math 131 & 132 OR Math 147 & 148 OR Math 153 & 154
|
6
|
|
Computer Information Systems 115
|
3
|
|
Social Science 101
|
3
|
|
English 101 & 102
|
6
|
|
Art 210 OR Art 105 OR Art 215 OR Art 216 OR Music 210 OR Theatre 100
|
3
|
|
Total Hours
|
32
|
Sophomore Year
|
General Business 202
|
3
|
|
Computer Information Systems 215
|
3
|
|
Accounting 201
|
3
|
|
Economics 201 & 202
|
6
|
|
English 200
|
3
|
|
Theatre 212
|
3
|
|
Physical Science 105
|
3
|
|
History 101
|
3
|
|
General Business 204
|
3
|
|
General Business 201
|
3
|
|
General Education Testing 300
|
0
|
|
Total Hours
|
33
|
Junior Year
|
Accounting 202
|
3
|
|
English 207
|
3
|
|
Marketing 312
|
3
|
|
Marketing 301
|
3
|
|
Management 301
|
3
|
|
General Business 303
|
3
|
|
Finance 301
|
3
|
|
General Business 251 & 352
|
6
|
|
Marketing 309
|
3
|
|
Total Hours
|
30
|
Senior Year
|
Humanities: Any ENG, HIST, PHIL, HUM, or Foreign Language
|
3
|
|
Marketing Elective *
|
6
|
|
Free Elective *
|
4
|
|
Marketing 420
|
3
|
|
Marketing 380
|
3
|
|
Marketing 410
|
3
|
|
Free Business Elective (MKT, CIS, ACCT, MNGT) *
|
3
|
|
Total Hours
|
25
|
|
TOTAL
|
120
|
*Electives must be approved by advisor and department head.
