Faculty Profile

Dr. Gaurav Sood

Dr. Gaurav Sood

Assistant Professor of Marketing

Office: JTS, Room 342
Email: soodg@gram.edu
Phone: (318)274-2320
Office Hours: Mon/Fri 10am-4pm, or by appointment
CV: Dr. Gaurav Sood

Biography

Dr. Gaurav Sood is an Assistant Professor of Marketing at Grambling State University. He is a Brand Evangelist, Researcher, Educator, Speaker and Columnist.

He has seen the evolving face of global media and advertising and contributed immensely towards rejuvenating and lending a fresh perspective towards brand communication to major corporate players in the realms of engineering, IT, telecommunications, FMCG, services, consumer durables and media marketing.

His research work has focused on the nouveau field of 'Doppelganger Brand Imagery', and his research papers and articles have been published in leading academic journals and business and marketing magazines. His work has also achieved remarkable acceptance by academicians and practitioners across multiple fields. He has also authored five books:

  • Branding in the Digital Age - 2025
  • Digital Marketing and Advertising (Text Book) - 2025
  • Fake News – Spot it. Stop it. - 2024
  • Troll Proof Branding in the Age of Doppelgangers – 2022
  • Impact of Doppelganger Brand Image on Indian Premiere League (IPL) - 2018

He is an alumnus of Amity University, Emerson College, Institute of Management Technology and Panjab University.

Dr Sood is also on the editorial board of reputed international journals such as International Journal on Document Analysis and Recognition (IJDAR) and International Journal of Public Sector Performance Management.

He was awarded “Innovator in Education Award” in 2023

Intellectual Contributions

  • Published Books:

    • FAKE NEWS-Spot it. Stop it (Penguin Random House, 2023)

    • Troll Proof Branding in the Age of Doppelgänger (Sage Publications, 2022)

    • Branding in the Digital Age (Atlantic Publisher, 2024)

    • Digital Marketing and Advertising (Atlantic Publisher, 2024)

    • Impact of Brand Doppelganger Image on the Indian Premiere League (IPL) (Amiga Press, 2018)

    • Co-edited Global Business Strategies for Sustainability (Bharti Publications, 2021 and 2019)

  • Patents:

    • Holds a patent for the "SMART MUG," a mug equipped with a temperature sensor, light indicator, and a beep sound to signal the optimal temperature for a beverage. The patent was granted on March 7, 2022.

  • Research Publications:

    • Authored and co-authored several articles in journals such as the International Journal of Public Sector Performance Management and the International Journal of Applied Business and Economic Research.

    • Presented at the Emerging Market Conference Board at the Institute of Management Technology, Ghaziabad.

Research Interests

  • Brand Doppelgänger Imagery: Dr. Sood's PhD thesis was on the "Impact of Doppelgänger Brand Image on Brand Imagery". This is also a major theme in his books and research publications, including an empirical study on the IPL's Brand Doppelgänger.

  • Fake News and Trolling: He is an Amazon bestselling author of books like FAKE NEWS-Spot it. Stop it and Troll Proof Branding in the Age of Doppelgänger, indicating a strong interest in the effects of misinformation and online harassment on branding.

  • Digital Marketing and Strategy: His publications, books, and consulting work focus on digital marketing, brand communication, and the digital transformation of businesses and education.

Honours & Awards

  • Recipient of the "Innovator in Education Award" from ACADBUDDY in 2023.

  • An Amazon bestselling author.