Marketing Department Curriculum


Course Number Course Title Hours
  RECOMMENDED GENERAL EDUCATION REQUIREMENTS (GER) 41
FYE 101 First Year Experience I 1
FYE 102 First Year Experience II 1
ENG 101 Freshman Composition I 3
ENG 102 Freshman Composition II 3
MATH 131 College Algebre (or MATH 147 or MATH 153) 3
MATH 132 Trigonometry (or MATH 148 or MATH 154) 3
BIOL 103 Principles of Biology Lecture I 3
BIOL 104 Principles of Biology  Lecture II 3
SCI 105 Physical Science I 3
ENG 200 World Literature I 3
HIST 103 Western Civilization I 3
HUMANITIES Foreign Language; other ENG; PHIL; other HIST; or HUM 3
FINE ARTS Art Appreciation; Music Appreciation 3
ECON 201 Macroeconomics 3
SOC 101 Introduction to Social Science 3
GET 300 Rising Junior Exam 0
  COLLEGE OF BUSINESS CORE REQUIREMENTS 45
ACCT 201 Fin. Acct. Principles 3
ACCT 202 Managerial Accounting 3
CIS 115 Intro to Computers and Software Apps 3
CIS 215 Information Systems 3
ECON 202 Microeconomics 3
FIN 301 Business Finance 3
GB 150 Fundamentals of Business 3
GB 201 Legal Environment 3
GB 202 Applied Quantitative Methods in Business 3
GB 204 Business Communication 3
GB 251 Business Statistics I 3
MAN 301 Man. Prin. & Pol. 3
MAN 420 Strategic Management 3
MKT 301 Principles of Marketing 3
FREE Bus. Elective See Advisor for Approval: ACCT; CIS; MGT; MKT 3
  MARKETING MAJOR REQUIREMENTS 34
ENG 207 Technical Writing 3
GB 303 Business Law 3
GB 352 Business Statistics II 3
MKT 309 Intro. to Selling 3
MKT 312 Consumer Behavior 3
MKT 380 Marketing Research 3
MKT 410 Marketing Management 3
MKT 420 International Marketing 3
MKT Electives* See Advisor for Approval 3
MKT Electives* See Advisor for Approval 3
THEA 212 Public Speaking 3
Electives* Free Elective Approved by Advisor/Department Head 1
  TOTAL 120

160 hours of service learning (SL) is required - 80 from courses and 80 from community service

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